You could build your own investor pitch

We just don’t recommend it

You have something that gives you an edge over the others in your field. All you need before you start your campaign for world domination are the right investors in your corner. In a pinch, you might be able to create your own investor pitch. But like acting as your own lawyer, just because you can do something doesn’t mean you should.

Why not?

Your investor pitch is more than just a pretty presentation deck

Winning investor pitches should have:

  • A story everyone
    can relate to

  • Clear evidence
    that there is a
    huge problem

  • A vision for what the
    world would look like if you
    eliminated the problem

And that’s just in the first 30 – 60 seconds.

In the next 10 minutes, you’ll need to quickly and clearly describe the problem, the solution and why you and your team are the most qualified to solve it. This is where Sol comes in. We’ll develop a simple 10-slide pitch deck that provides just the right level of detail, valid and quantifiable proof and effective positioning for your company and product within your marketplace. We’ll use simple, bold language and custom graphics that tell your story. Once you’ve hooked them, you can deep dive into your demo or set up the next meeting.

What SOL Delivers

We take the most important pieces of your story
and turn it in to a winning pitch

Our process creates a pitch with everything you need and nothing you don’t

  • ROLL OVER CIRCLES TO LEARN MORE.
  • Strategy Internal discoverySecondary researchContinuous feedbackPrimary research
    Internal discovery

    We meet with you, your executive team and your most important advisors and investors to figure out what differentiates you from the others in your category. We learn about trends in your industry, your challenges and how you’re positioned against competition – both real and perceived. Internal discovery often sets the tone and direction for further research or exploration to size a market, segment an audience or identify gaps in your organization’s industry knowledge. This phase also ensures that your key stakeholders are on the same page as we move forward with the process.

    Secondary research

    We take our findings from the internal discovery process and use them to direct research using existing industry sources such as analyst reports, media coverage, scientific and technical journals and other sources. We use the findings to inform deliverables such as opportunity sizing, product/market fit, customer profiling and go-to-market strategies.

    Continuous feedback

    Throughout the internal discovery and research phases, we constantly come back to you for feedback to make sure the strategy we come up with is closely aligned with your internal vision.

    Primary research

    In some cases, you may need our assistance in engaging directly with existing customers or prospects to understand how they might use your product, how much they would pay and competitors they feel are credible in delivering relevant solutions to their problems.  As a full service research agency, Sol   can also support your team with in-depth qualitative and quantitative research that empowers you to identify, profile and engage with the customers who are most predictive of your success.

  • Messaging Crafting narrativeBuilding
    your
    brand
    Elevator Pitch
    Crafting narrative

    Every successful startup should be based upon solving a real problem for its customers. Using the findings from our internal discovery, we craft a narrative that quantifies and illustrates the problem, the unique way you address it and why you’re the most credible company to deliver the solution.

    Building your brand

    Using the data from our research, we create consistent messaging that clearly conveys the story behind your company and brand and moves investors to engage with you.

    Elevator Pitch

    You should be able to tell your company story in less than a minute.  Pitch opportunities come in all shapes, sizes…and time limits. To help you be as prepared as possible, we will take all of the messaging and research and help you form the most efficient elevator pitch possible.

  • Design Visual storytellingCustom graphicsPitch template
    Visual storytelling

    Once we have created the messaging, the next step is to design strategic visual elements that complement the brand narrative. This will tell the story visually in a way that is easiest for you to talk around while presenting.

    Custom graphics

    Visuals are customized to your pitch, so no cookie cutter infographics or charts.

    Pitch template

    In addition to the pitch itself we also provide the slide template so that future presentations are visually consistent.

  • Production Presentation slidesInteractivePrint collateral
    Presentation slides

    Finally once all the other steps in the process have been completed, we build your pitch in whatever form you need it. Whether that be a simple PowerPoint, an interactive version permanently hosted online, or print collateral, we will provide your deliverables in the form that will bring you the greatest success.

    Interactive

    Finally once all the other steps in the process have been completed, we build your pitch in whatever form you need it. Whether that be a simple PowerPoint, an interactive version permanently hosted online, or print collateral, we will provide your deliverables in the form that will bring you the greatest success.

    Print collateral

    Finally once all the other steps in the process have been completed, we build your pitch in whatever form you need it. Whether that be a simple PowerPoint, an interactive version permanently hosted online, or print collateral, we will provide your deliverables in the form that will bring you the greatest success.

INVESTOR PITCH DEVELOPMENT SERVICES FOR ENTREPRENEURS
Strategy
  • Problem Identification
  • Market segmentation and opportunity sizing (TAM, SAM, SOM)
  • Product / market fit analysis
  • Competitive analysis
  • Go-to-market strategy
  • Financial models
  • Product roadmap
  • Funding essentials
Messaging
  • Problem and solution
  • Solution description
  • Demo explanation
  • Brand narrative
  • Differentiation and positioning
  • Elevator pitch
  • Presentation and messaging coaching
Design
  • Visual storytelling
  • Unique and differentiated visual identity
  • Custom infographics
  • Bold photography and illustrations
  • Intriguing language
  • Integration with brand standards
  • Slide templates to build future consistency
Production
  • PowerPoint speaker presentation
  • Executive summary and print collateral
  • Interactive online investor page
  • Follow-up materials
Our Clients Love Us

Pitch decks that get results

And what our clients have to say about it

client-logo1client-logo2client-logo3client-logo4client-logo5
  • Aircloud engaged Sol to help them in expressing their narrative to prospects in early investment rounds.

  • Allrecipes tapped Sol to create engaging sales and business development material that contributed to their rapid rise.

  • Duxter tapped Sol for full research and brand work, culminating a brand new pitch for the next investment round.

  • Hark engaged Sol to assist them in telling their story to prospects in early investment rounds.

  • Sol collaborated with iVillage on a series of general presentations to help them open doors with business development partners.

  • The Sol team possesses the rare ability to distill the essence of technology into understandable messaging. They are particularly adept at melding a company’s product positioning, corporate strategy, problem and solutions fit into a concise, coherent framework.  I have personally worked with Sol on two start-ups.  All of my investor material was generated by Sol and has produced results.”- GARY SCHMIDT, AIRCLOUD

  • When we need insightful research, we always think of Sol Marketing first. Their insight, discipline and clarity were instrumental in driving us to become the top food site in the world.”—ESMEE WILLIAMS, ALLRECIPES.COM

  • Sol is one of my favorite firms to work with. Their energy, enthusiasm, and get sh*t done attitude is second to none. Every project we’ve ever worked on together has been successful, efficient, and fun.”—ADAM LIEB, DUXTER

  • Deb & Team were incredibly professional, with quick turnaround times and high quality product. Best of all, rather than just being executors, they really helped distill our ideas into compelling graphics that made the entire presentation better."- DAVID ARONCHICK, HARK

  • We turned to Sol for a fresh– but vigorous–approach...Our new sales process, combined with tools that drive the conversations that drive the deals, has helped iVillage excel.” —CATHERINE BALSAM-SCHWABER, IVILLAGE

Get in Touch

Let’s start something

Build your winning pitch deck today.

512.445.4807
info@solmarketing.com

4807 Spicewood Springs Rd.
Building 2, Suite 200
Austin, Texas 78759