We take the most important pieces of your story
and turn it in to a winning pitch
Our process creates a pitch with everything you need and nothing you don’t
- ROLL OVER CIRCLES TO LEARN MORE.
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Strategy
Internal discoverySecondary researchContinuous feedbackPrimary research
Internal discovery
We meet with you, your executive team and your most important advisors and investors to figure out what differentiates you from the others in your category. We learn about trends in your industry, your challenges and how you’re positioned against competition – both real and perceived. Internal discovery often sets the tone and direction for further research or exploration to size a market, segment an audience or identify gaps in your organization’s industry knowledge. This phase also ensures that your key stakeholders are on the same page as we move forward with the process.
Secondary research
We take our findings from the internal discovery process and use them to direct research using existing industry sources such as analyst reports, media coverage, scientific and technical journals and other sources. We use the findings to inform deliverables such as opportunity sizing, product/market fit, customer profiling and go-to-market strategies.
Continuous feedback
Throughout the internal discovery and research phases, we constantly come back to you for feedback to make sure the strategy we come up with is closely aligned with your internal vision.
Primary research
In some cases, you may need our assistance in engaging directly with existing customers or prospects to understand how they might use your product, how much they would pay and competitors they feel are credible in delivering relevant solutions to their problems. As a full service research agency, Sol can also support your team with in-depth qualitative and quantitative research that empowers you to identify, profile and engage with the customers who are most predictive of your success.
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Messaging
Crafting narrativeBuilding
your
brandElevator PitchCrafting narrative
Every successful startup should be based upon solving a real problem for its customers. Using the findings from our internal discovery, we craft a narrative that quantifies and illustrates the problem, the unique way you address it and why you’re the most credible company to deliver the solution.
Building your brand
Using the data from our research, we create consistent messaging that clearly conveys the story behind your company and brand and moves investors to engage with you.
Elevator Pitch
You should be able to tell your company story in less than a minute. Pitch opportunities come in all shapes, sizes…and time limits. To help you be as prepared as possible, we will take all of the messaging and research and help you form the most efficient elevator pitch possible.
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Design
Visual storytellingCustom graphicsPitch template
Visual storytelling
Once we have created the messaging, the next step is to design strategic visual elements that complement the brand narrative. This will tell the story visually in a way that is easiest for you to talk around while presenting.
Custom graphics
Visuals are customized to your pitch, so no cookie cutter infographics or charts.
Pitch template
In addition to the pitch itself we also provide the slide template so that future presentations are visually consistent.
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Production
Presentation slidesInteractivePrint collateral
Presentation slides
Finally once all the other steps in the process have been completed, we build your pitch in whatever form you need it. Whether that be a simple PowerPoint, an interactive version permanently hosted online, or print collateral, we will provide your deliverables in the form that will bring you the greatest success.
Interactive
Finally once all the other steps in the process have been completed, we build your pitch in whatever form you need it. Whether that be a simple PowerPoint, an interactive version permanently hosted online, or print collateral, we will provide your deliverables in the form that will bring you the greatest success.
Print collateral
Finally once all the other steps in the process have been completed, we build your pitch in whatever form you need it. Whether that be a simple PowerPoint, an interactive version permanently hosted online, or print collateral, we will provide your deliverables in the form that will bring you the greatest success.
INVESTOR PITCH DEVELOPMENT SERVICES FOR ENTREPRENEURS
Strategy
- Problem Identification
- Market segmentation and opportunity sizing (TAM, SAM, SOM)
- Product / market fit analysis
- Competitive analysis
- Go-to-market strategy
- Financial models
- Product roadmap
- Funding essentials
Messaging
- Problem and solution
- Solution description
- Demo explanation
- Brand narrative
- Differentiation and positioning
- Elevator pitch
- Presentation and messaging coaching
Design
- Visual storytelling
- Unique and differentiated visual identity
- Custom infographics
- Bold photography and illustrations
- Intriguing language
- Integration with brand standards
- Slide templates to build future consistency
Production
- PowerPoint speaker presentation
- Executive summary and print collateral
- Interactive online investor page
- Follow-up materials







