THE PITCH A blog about the art of persuasion

  • Wednesday, July 06, 2016

    Is it too early to brand?

    By Deb Gabor I hear one question from business owners all the time: “When should we brand?” My answer is always the same: “Early, often, and always.” Branding is not optional, and the risks of not taking it seriously are very real. Your customers might lose touch with your brand and leave you. A competitor with a strong commitment to branding might overtake you. Or, perhaps worst of all, the market might define your brand for you. READ MORE

    Posted by Dana Rygwelski at 3:58 PM | Comments Off on Is it too early to brand?

    Topics: Investor Pitches, Telling the Story

  • Monday, May 09, 2016

    Decks that changed the world

    It’s important for anybody preparing to pitch to investors to absorb the lessons of those who have gone before. Why not pattern your pitch after some of the most successful in history? Take a look at some of the pitch decks heard ’round the world: Linkedin Series B,  YouTube, AirB’nB, and Buzzfeed. You’ll see a lot of similarities among them all, and many parallels to the Investor Pitches recommended structure. Have you seen any decks that blow you away? Share READ MORE

    Posted by Dana Rygwelski at 2:18 PM | Comments Off on Decks that changed the world

    Topics: Investor Pitches

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  • Monday, May 09, 2016

    Startup Archetypes: what you’re trying to accomplish shapes your story

    A compelling story is the most important element of your pitch to investors. Just like fictional stories, startup stories often fall into broad archetypal categories. These categories clarify your startup’s purpose to investors, customers, potential employees and other stakeholders. Here are six of the most common startup characters and stories. Where does your start-up fit? 1. Disruptor:  This is probably the most popular startup story.  Disruptors seek to totally change industries. They do so by creating completely READ MORE

    Posted by Dana Rygwelski at 1:59 PM | Comments Off on Startup Archetypes: what you’re trying to accomplish shapes your story

    Topics: Investor Pitches

  • Thursday, March 03, 2016

    Every pitch tells a story

    Every investor pitch needs to tell the same basic story to signal to investors that their company represents a solid, safe, investment that will make them good returns. Each story needs to have these elements: Here’s a problem Many people/businesses have this problem, and the problem is severe and causes people a lot of pain We have a vision for what the world will look like if that problem is solved, and here it is Our thing/service READ MORE

    Posted by Dana Rygwelski at 4:10 PM | Comments Off on Every pitch tells a story

    Topics: Investor Pitches

  • Friday, December 04, 2015

    Sign up today: Sixty seconds to Success

    Get your tickets now! Deb Gabor’s session at General Assembly will sell out fast. Sixty Seconds to Success: Hacking the Elevator Pitch at General Assembly on February 1, 2016. Deb is the founder and president of Sol Marketing and is known as the Investor Pitch Whisperer. This is a must-attend event. https://generalassemb.ly/education/sixty-seconds-to-success-hacking-the-elevator-pitch/austin/19484 “What do you do for a living?” “What is your company about?” This is the perfect opportunity to tell your story. The infamous “Elevator Pitch” READ MORE

    Posted by Dana Rygwelski at 2:24 PM | Comments Off on Sign up today: Sixty seconds to Success

    Topics: Investor Pitches

  • Wednesday, October 23, 2013

    3 Lessons from SXSW Eco

    SXSW Eco might be less glamorous than its springtime cousin, but that doesn’t mean there is any less excitement in the sustainable startup community. Here are our top three takeaways from the startup showcase: Simplicity is still the key to a successful pitch Sitting through pitch after pitch with complicated process diagrams is a strain on the eyes and the brain, especially when there is only 3 minutes to cover the entire company. The startups that really READ MORE

    Posted by Sol Marketing at 8:44 PM | Comments Off on 3 Lessons from SXSW Eco

    Topics: Elements of a pitch, In the news, Telling the Story

  • Friday, September 20, 2013

    [INFOGRAPHIC] Investor Pitch Archetypes

    Posted by Sol Marketing at 4:28 PM | Comments Off on [INFOGRAPHIC] Investor Pitch Archetypes

    Topics: Infographic, Powerful Infographics, Telling the Story

  • Friday, August 30, 2013

    One week left to vote!

    Only one week left to vote for our panels for the 2014 SXSW Interactive Festival. Please create an ID {if you haven’t already} and give our panels a thumbs up: “Startup Branding Lessons from the Trenches” – This panel features Adam Lieb, CEO of Duxter, the social network for Gamers and Deb Gabor, Brand Dominatrix and President at Sol Marketing and InvestorPitches.com. Learn how branding can give your startup a strategic advantage. “Creating an Investor Pitch that Gets You Funded”– You could create your own READ MORE

    Posted by Sol Marketing at 2:48 PM | Comments Off on One week left to vote!

    Topics: Investor Pitches

  • Monday, August 19, 2013

    Vote for InvestorPitches.com in the SXSW PanelPicker

    Can you believe we are already talking SXSWi 2014? The SXSW PanelPicker is now open for voting. We’ve submitted two panels for the 2014 SXSW Interactive Festival. Please register {if you haven’t already} and cast your vote for our panels: “Startup Branding Lessons from the Trenches” – This panel features Adam Lieb, CEO of Duxter, the social network for Gamers and Deb Gabor, Brand Dominatrix and President at Sol Marketing and InvestorPitches.com. Learn how branding can give your startup a READ MORE

    Posted by Sol Marketing at 7:29 PM | Comments Off on Vote for InvestorPitches.com in the SXSW PanelPicker

    Topics: Elements of a pitch, In the news, Telling the Story

  • Monday, July 29, 2013

    Investor Pitches that Win on SlideShare

    Ever wonder how to win at your investor pitch? The basics on creating a winning investor pitch — with everything you do need and nothing you don’t. See our presentation on SlideShare. Investor Pitches That Win – Sol Marketing, Austin, TX from Deb Gabor

    Posted by Sol Marketing at 7:00 PM | Comments Off on Investor Pitches that Win on SlideShare

    Topics: Building a pitch deck, Elements of a pitch, In the news