THE PITCH A blog about the art of persuasion

  • Thursday, March 21, 2013

    5 lessons learned at SXSWi

    It’s been a little over a week since SXSWi 2013 wrapped and we are slowly recovering from the 5-day tech extravaganza. Most of our time at SXSWi was spent watching startup pitches at Dreamit Ventures Demo Days, listening to the panels at Startup America and walking around the Convention Center with 30,000 other people. There was also a significant amount of time waiting in line to see Grumpy Cat… Key takeaways from SXSWi: 1.     Relationships are what READ MORE

    Posted by Sol Marketing at 1:49 PM | Comments Off on 5 lessons learned at SXSWi

    Topics: Telling the Story

  • Wednesday, March 20, 2013

    Drowning in data

    Numbers are fantastic for entrepreneurs. They can express enormous market opportunity, excite investors with exponential returns on their money, and prove how pathetic your competitor’s efforts are in comparison. Sometimes when going about the process of data mining you find a truckload of good data points and percentages that relate to your start-up. Flushed with excitement you create supporting slide after supporting slide, imagining how impressed investors will be with your hard work. The problem is that READ MORE

    Posted by Sol Marketing at 3:28 PM | Comments Off on Drowning in data

    Topics: Building a pitch deck, Telling the Story

  • Tuesday, March 19, 2013

    How to Dress For Your Next Investor Pitch

    Dressing for success is imperative for aspiring entrepreneurs that are preparing to meet with investors or venture capitalists. It’s important to avoid wearing clothing or outfits that could be distracting from the actual presentation you are giving to potential investors. It is helpful to remember to avoid gimmicks and to resist the temptation of letting your product affect how you dress for the meeting or presentation. Some aspiring entrepreneurs have found that dressing one level above the READ MORE

    Posted by Sol Marketing at 6:27 PM | Comments Off on How to Dress For Your Next Investor Pitch

    Topics: Building a pitch deck, Telling the Story

  • Monday, March 11, 2013

    InvestorPitches.com in the News: Austin Business Journal

    InvestorPitches.com was featured in today’s Austin Business Journal. Deb Gabor talks about how InvestorPitches.com and its parent company Sol Marketing helps startups tell their story to investors. “The investor pitches that win are the pitches that say what the problem is, who the customers are, and the size of the problem. That’s a story,” said Deb Gabor “My whole job is to help you tell a story. And you have to be the hero of your own story.” READ MORE

    Posted by Sol Marketing at 9:17 PM | Comments Off on InvestorPitches.com in the News: Austin Business Journal

    Topics: In the news, Telling the Story

  • Monday, March 11, 2013

    6 Awesome Investor Pitch Decks that Any Entrepreneur Can Learn From

    Duxter http://investors.duxter.com/ Duxter’s pitch deck touches on everything investors go into a pitch presentation wanting to know, while taking advantage of beautiful design practices. From market size to user acquisition, this Duxter presentation leaves no stone unturned. Brand Boards http://www.pitchenvy.com/gallery/brandboards-pitch-deck/ These guys not only highlight their achievements, but they trim their content to only 8 slides, while managing to touch on all the deliverables. They include product snapshots, informative market data, investment opportunities, and member profiles. The READ MORE

    Posted by Sol Marketing at 2:53 PM | Comments Off on 6 Awesome Investor Pitch Decks that Any Entrepreneur Can Learn From

    Topics: Building a pitch deck

  • Monday, March 11, 2013

    A Few Basic Things Never to do at a Networking Event

    Aspiring entrepreneurs tend to have eager and confident personalities, which is essential for any startup trying to make it off the ground. However, there are always times when restraint is crucial. One of these times will be at an investor networking event. When you show up at a networking event with the goal of seeking funding from others, there are a few basic tips that should always be kept in mind. You’ve worked hard to put a READ MORE

    Posted by Sol Marketing at 2:34 PM | Comments Off on A Few Basic Things Never to do at a Networking Event

    Topics: Telling the Story

  • Wednesday, February 27, 2013

    InvestorPitches.com in the news: Tech.co

    Over the last ten years, the number of angel investors, and the amount of dollars they’ve invested, have increased significantly. Read more about The Rise of the Angel Investor on Tech.co

    Posted by Sol Marketing at 7:04 PM | Comments Off on InvestorPitches.com in the news: Tech.co

    Topics: In the news, Powerful Infographics

  • Tuesday, February 26, 2013

    [INFOGRAPHIC] Rise of the Angel Investor

    Rise of the Angel Investor infographic by spacechimpmedia.  

    Posted by Sol Marketing at 6:51 PM | Comments Off on [INFOGRAPHIC] Rise of the Angel Investor

    Topics: Powerful Infographics

  • Thursday, February 21, 2013

    Problem-solution with a twist

    There are several ways to organize an investor pitch, but the most widely accepted opening piece is the classic problem and solution. There are a few reasons for this, but the main reason is it gets results. The problem-solution needs to be a narrative that flows naturally. If investors can’t see themselves in the story, you are going to have a hard time selling to them. Starting with an acknowledgement and quantification of problems makes it feel READ MORE

    Posted by Sol Marketing at 5:10 PM | Comments Off on Problem-solution with a twist

    Topics: Building a pitch deck, Telling the Story

  • Wednesday, February 20, 2013

    How to be prepared for your investor presentation

    Tailor your pitch deck with this fact in mind: investors are not customers. Your goal is not to “sell them your product,” but to convince them that their money will grow because others will buy your product. For instance, if a startup is based on a new air freshener, your goal is not to get potential investors to buy one or two of your air fresheners. Your goal is to show them that many others will buy READ MORE

    Posted by Sol Marketing at 4:42 PM | Comments Off on How to be prepared for your investor presentation

    Topics: Building a pitch deck, Investor Pitches, Telling the Story