THE PITCH A blog about the art of persuasion

Archive for the ‘Building a pitch deck’ Category

  • Wednesday, February 20, 2013

    How to be prepared for your investor presentation

    Tailor your pitch deck with this fact in mind: investors are not customers. Your goal is not to “sell them your product,” but to convince them that their money will grow because others will buy your product. For instance, if a startup is based on a new air freshener, your goal is not to get potential investors to buy one or two of your air fresheners. Your goal is to show them that many others will buy READ MORE

    Posted by Sol Marketing at 4:42 PM | Comments Off on How to be prepared for your investor presentation

    Topics: Building a pitch deck, Investor Pitches, Telling the Story

  • Tuesday, February 19, 2013

    Investors don’t want to see your baby pictures

    Unless of course you have a newborn, in which case they might. The baby we are referring to is your shiny new company. An all too common mistake entrepreneurs make when first creating their investor pitch is opening with all of their accomplishments. They list all the awards they have won, positive reviews of their product/service and all the qualified people brought on to their team. By laying these things out at the beginning of the pitch READ MORE

    Posted by Sol Marketing at 6:51 PM | Comments Off on Investors don’t want to see your baby pictures

    Topics: Building a pitch deck, Telling the Story