THE PITCH A blog about the art of persuasion

Archive for the ‘Investor Pitches’ Category

  • Wednesday, July 06, 2016

    Is it too early to brand?

    By Deb Gabor I hear one question from business owners all the time: “When should we brand?” My answer is always the same: “Early, often, and always.” Branding is not optional, and the risks of not taking it seriously are very real. Your customers might lose touch with your brand and leave you. A competitor with a strong commitment to branding might overtake you. Or, perhaps worst of all, the market might define your brand for you. READ MORE

    Posted by Investor Pitches at 3:58 PM | Comments Off on Is it too early to brand?

    Topics: Investor Pitches, Telling the Story

  • Monday, May 09, 2016

    Decks that changed the world

    It’s important for anybody preparing to pitch to investors to absorb the lessons of those who have gone before. Why not pattern your pitch after some of the most successful in history? Take a look at some of the pitch decks heard ’round the world: Linkedin Series B,  YouTube, AirB’nB, and Buzzfeed. You’ll see a lot of similarities among them all, and many parallels to the Investor Pitches recommended structure. Have you seen any decks that blow you away? Share READ MORE

    Posted by Investor Pitches at 2:18 PM | Comments Off on Decks that changed the world

    Topics: Investor Pitches

  • Monday, May 09, 2016

    Startup Archetypes: what you’re trying to accomplish shapes your story

    A compelling story is the most important element of your pitch to investors. Just like fictional stories, startup stories often fall into broad archetypal categories. These categories clarify your startup’s purpose to investors, customers, potential employees and other stakeholders. Here are six of the most common startup characters and stories. Where does your start-up fit? 1. Disruptor:  This is probably the most popular startup story.  Disruptors seek to totally change industries. They do so by creating completely READ MORE

    Posted by Investor Pitches at 1:59 PM | Comments Off on Startup Archetypes: what you’re trying to accomplish shapes your story

    Topics: Investor Pitches

  • Thursday, March 03, 2016

    Every pitch tells a story

    Every investor pitch needs to tell the same basic story to signal to investors that their company represents a solid, safe, investment that will make them good returns. Each story needs to have these elements: Here’s a problem Many people/businesses have this problem, and the problem is severe and causes people a lot of pain We have a vision for what the world will look like if that problem is solved, and here it is Our thing/service READ MORE

    Posted by Investor Pitches at 4:10 PM | Comments Off on Every pitch tells a story

    Topics: Investor Pitches

  • Friday, December 04, 2015

    Sign up today: Sixty seconds to Success

    Get your tickets now! Deb Gabor’s session at General Assembly will sell out fast. Sixty Seconds to Success: Hacking the Elevator Pitch at General Assembly on February 1, 2016. Deb is the founder and president of Sol Marketing and is known as the Investor Pitch Whisperer. This is a must-attend event. https://generalassemb.ly/education/sixty-seconds-to-success-hacking-the-elevator-pitch/austin/19484 “What do you do for a living?” “What is your company about?” This is the perfect opportunity to tell your story. The infamous “Elevator Pitch” READ MORE

    Posted by Investor Pitches at 2:24 PM | Comments Off on Sign up today: Sixty seconds to Success

    Topics: Investor Pitches

  • Friday, August 30, 2013

    One week left to vote!

    Only one week left to vote for our panels for the 2014 SXSW Interactive Festival. Please create an ID {if you haven’t already} and give our panels a thumbs up: “Startup Branding Lessons from the Trenches” – This panel features Adam Lieb, CEO of Duxter, the social network for Gamers and Deb Gabor, Brand Dominatrix and President at Sol Marketing and InvestorPitches.com. Learn how branding can give your startup a strategic advantage. “Creating an Investor Pitch that Gets You Funded”– You could create your own READ MORE

    Posted by Sol Marketing at 2:48 PM | Comments Off on One week left to vote!

    Topics: Investor Pitches

  • Tuesday, April 23, 2013

    Pitch to Win contest

    If you’ve been reading our blog, you know how passionate we are about the art of crafting winning investor pitches. As part of our desire to help the best startup brands receive the funding they need to take over the world, we’ve decided to launch a contest for innovative startups with a great story to tell. The winner will receive a comprehensive, fully designed pitch deck that can be used in investor meetings, presentations and pitch competitions. READ MORE

    Posted by Sol Marketing at 3:00 PM | Comments Off on Pitch to Win contest

    Topics: Investor Pitches

  • Wednesday, February 20, 2013

    How to be prepared for your investor presentation

    Tailor your pitch deck with this fact in mind: investors are not customers. Your goal is not to “sell them your product,” but to convince them that their money will grow because others will buy your product. For instance, if a startup is based on a new air freshener, your goal is not to get potential investors to buy one or two of your air fresheners. Your goal is to show them that many others will buy READ MORE

    Posted by Sol Marketing at 4:42 PM | Comments Off on How to be prepared for your investor presentation

    Topics: Building a pitch deck, Investor Pitches, Telling the Story