THE PITCH A blog about the art of persuasion

Archive for the ‘Telling the Story’ Category

  • Wednesday, July 06, 2016

    Is it too early to brand?

    By Deb Gabor I hear one question from business owners all the time: “When should we brand?” My answer is always the same: “Early, often, and always.” Branding is not optional, and the risks of not taking it seriously are very real. Your customers might lose touch with your brand and leave you. A competitor with a strong commitment to branding might overtake you. Or, perhaps worst of all, the market might define your brand for you. READ MORE

    Posted by Investor Pitches at 3:58 PM | Comments Off on Is it too early to brand?

    Topics: Investor Pitches, Telling the Story

  • Wednesday, October 23, 2013

    3 Lessons from SXSW Eco

    SXSW Eco might be less glamorous than its springtime cousin, but that doesn’t mean there is any less excitement in the sustainable startup community. Here are our top three takeaways from the startup showcase: Simplicity is still the key to a successful pitch Sitting through pitch after pitch with complicated process diagrams is a strain on the eyes and the brain, especially when there is only 3 minutes to cover the entire company. The startups that really READ MORE

    Posted by Sol Marketing at 8:44 PM | Comments Off on 3 Lessons from SXSW Eco

    Topics: Elements of a pitch, In the news, Telling the Story

  • Friday, September 20, 2013

    [INFOGRAPHIC] Investor Pitch Archetypes

    Posted by Sol Marketing at 4:28 PM | Comments Off on [INFOGRAPHIC] Investor Pitch Archetypes

    Topics: Infographic, Powerful Infographics, Telling the Story

  • Monday, August 19, 2013

    Vote for InvestorPitches.com in the SXSW PanelPicker

    Can you believe we are already talking SXSWi 2014? The SXSW PanelPicker is now open for voting. We’ve submitted two panels for the 2014 SXSW Interactive Festival. Please register {if you haven’t already} and cast your vote for our panels: “Startup Branding Lessons from the Trenches” – This panel features Adam Lieb, CEO of Duxter, the social network for Gamers and Deb Gabor, Brand Dominatrix and President at Sol Marketing and InvestorPitches.com. Learn how branding can give your startup a READ MORE

    Posted by Sol Marketing at 7:29 PM | Comments Off on Vote for InvestorPitches.com in the SXSW PanelPicker

    Topics: Elements of a pitch, In the news, Telling the Story

  • Thursday, June 27, 2013

    3 Questions to Help Position Your Team in Your Pitch to Investors

    The strength of your team is one of the most important factors taken into account when investors decide whether or not to fund your start-up. Many investors live by the adage, “An A entrepreneur with a B idea is more fundable than a B entrepreneur with an A idea.” Obviously that makes one of your main goals in the initial pitch meeting to convince investors that you are an A entrepreneur. The answers to these 3 questions READ MORE

    Posted by Sol Marketing at 4:47 PM | Comments Off on 3 Questions to Help Position Your Team in Your Pitch to Investors

    Topics: Building a pitch deck, Elements of a pitch, Telling the Story

  • Friday, April 26, 2013

    The Importance of Telling a Story in Your Investor Pitch

    Acquiring angel investors can be the difference between success and failure for a new business. The main challenge that comes with raising money from angels is getting angel investors excited enough to commit to the project. Many angel investors have entrepreneurs approaching them on a daily basis pitching potential deals, and startups really have to amaze them to be picked. Standing out from the noise can be difficult even when you have a brilliant idea and a READ MORE

    Posted by Sol Marketing at 2:48 PM | Comments Off on The Importance of Telling a Story in Your Investor Pitch

    Topics: Building a pitch deck, Telling the Story

  • Sunday, April 07, 2013

    InvestorPitches.com in the news: Austin iLab radio

    Founder Deb Gabor talked with Stefan Lubinski on Austin’s 1370 AM  iLab Radio show today about InvestorPitches.com. Listen in today  

    Posted by Sol Marketing at 3:43 PM | Comments Off on InvestorPitches.com in the news: Austin iLab radio

    Topics: In the news, Telling the Story

  • Thursday, March 28, 2013

    Worst Investor Pitches of All Time

    It would seem some people forget the purpose of an investor pitch and present a pitch so legendary investors talk about them for all the wrong reasons. Some people forget to mention the ways in which their product or service solve an existing problem. Other people inundate investors with too much information and too many statistics. The worst pitches of all time take such errors to the next level. One of the greatest errors entrepreneurs make is READ MORE

    Posted by Sol Marketing at 3:10 PM | Comments Off on Worst Investor Pitches of All Time

    Topics: Building a pitch deck, Telling the Story

  • Thursday, March 21, 2013

    5 lessons learned at SXSWi

    It’s been a little over a week since SXSWi 2013 wrapped and we are slowly recovering from the 5-day tech extravaganza. Most of our time at SXSWi was spent watching startup pitches at Dreamit Ventures Demo Days, listening to the panels at Startup America and walking around the Convention Center with 30,000 other people. There was also a significant amount of time waiting in line to see Grumpy Cat… Key takeaways from SXSWi: 1.     Relationships are what READ MORE

    Posted by Sol Marketing at 1:49 PM | Comments Off on 5 lessons learned at SXSWi

    Topics: Telling the Story

  • Wednesday, March 20, 2013

    Drowning in data

    Numbers are fantastic for entrepreneurs. They can express enormous market opportunity, excite investors with exponential returns on their money, and prove how pathetic your competitor’s efforts are in comparison. Sometimes when going about the process of data mining you find a truckload of good data points and percentages that relate to your start-up. Flushed with excitement you create supporting slide after supporting slide, imagining how impressed investors will be with your hard work. The problem is that READ MORE

    Posted by Sol Marketing at 3:28 PM | Comments Off on Drowning in data

    Topics: Building a pitch deck, Telling the Story