THE PITCH A blog about the art of persuasion

Archive for the ‘Telling the Story’ Category

  • Tuesday, March 19, 2013

    How to Dress For Your Next Investor Pitch

    Dressing for success is imperative for aspiring entrepreneurs that are preparing to meet with investors or venture capitalists. It’s important to avoid wearing clothing or outfits that could be distracting from the actual presentation you are giving to potential investors. It is helpful to remember to avoid gimmicks and to resist the temptation of letting your product affect how you dress for the meeting or presentation. Some aspiring entrepreneurs have found that dressing one level above the READ MORE

    Posted by Sol Marketing at 6:27 PM | Comments Off on How to Dress For Your Next Investor Pitch

    Topics: Building a pitch deck, Telling the Story

  • Monday, March 11, 2013

    InvestorPitches.com in the News: Austin Business Journal

    InvestorPitches.com was featured in today’s Austin Business Journal. Deb Gabor talks about how InvestorPitches.com and its parent company Sol Marketing helps startups tell their story to investors. “The investor pitches that win are the pitches that say what the problem is, who the customers are, and the size of the problem. That’s a story,” said Deb Gabor “My whole job is to help you tell a story. And you have to be the hero of your own story.” READ MORE

    Posted by Sol Marketing at 9:17 PM | Comments Off on InvestorPitches.com in the News: Austin Business Journal

    Topics: In the news, Telling the Story

  • Monday, March 11, 2013

    A Few Basic Things Never to do at a Networking Event

    Aspiring entrepreneurs tend to have eager and confident personalities, which is essential for any startup trying to make it off the ground. However, there are always times when restraint is crucial. One of these times will be at an investor networking event. When you show up at a networking event with the goal of seeking funding from others, there are a few basic tips that should always be kept in mind. You’ve worked hard to put a READ MORE

    Posted by Sol Marketing at 2:34 PM | Comments Off on A Few Basic Things Never to do at a Networking Event

    Topics: Telling the Story

  • Thursday, February 21, 2013

    Problem-solution with a twist

    There are several ways to organize an investor pitch, but the most widely accepted opening piece is the classic problem and solution. There are a few reasons for this, but the main reason is it gets results. The problem-solution needs to be a narrative that flows naturally. If investors can’t see themselves in the story, you are going to have a hard time selling to them. Starting with an acknowledgement and quantification of problems makes it feel READ MORE

    Posted by Sol Marketing at 5:10 PM | Comments Off on Problem-solution with a twist

    Topics: Building a pitch deck, Telling the Story

  • Wednesday, February 20, 2013

    How to be prepared for your investor presentation

    Tailor your pitch deck with this fact in mind: investors are not customers. Your goal is not to “sell them your product,” but to convince them that their money will grow because others will buy your product. For instance, if a startup is based on a new air freshener, your goal is not to get potential investors to buy one or two of your air fresheners. Your goal is to show them that many others will buy READ MORE

    Posted by Sol Marketing at 4:42 PM | Comments Off on How to be prepared for your investor presentation

    Topics: Building a pitch deck, Investor Pitches, Telling the Story

  • Wednesday, February 20, 2013

    What not to do at an investor pitch meeting

    Pitch meetings are an exciting experience for entrepreneurs, and getting the opportunity can be difficult. For inexperienced and veteran entrepreneurs alike, it’s important to know what not say at an investor in a pitch meeting. Here are some tips to prevent you from fumbling in your next pitch meeting. Don’t claim that your company has no competitors in its niche. Why would any investor be interested in investing in something so unpopular that no other business would READ MORE

    Posted by Sol Marketing at 3:53 PM | Comments Off on What not to do at an investor pitch meeting

    Topics: Telling the Story

  • Tuesday, February 19, 2013

    Investors don’t want to see your baby pictures

    Unless of course you have a newborn, in which case they might. The baby we are referring to is your shiny new company. An all too common mistake entrepreneurs make when first creating their investor pitch is opening with all of their accomplishments. They list all the awards they have won, positive reviews of their product/service and all the qualified people brought on to their team. By laying these things out at the beginning of the pitch READ MORE

    Posted by Sol Marketing at 6:51 PM | Comments Off on Investors don’t want to see your baby pictures

    Topics: Building a pitch deck, Telling the Story